Corporate Social Responsibility
City Cares 2030
A new strategic vision to pioneer a Digital, Sustainable, and Inclusive future for Bangladesh.
A new strategic vision to pioneer a Digital, Sustainable, and Inclusive future for Bangladesh.
Our CSR is no longer a peripheral function but a core component of our strategy. Driven by our #1 Sustainability Rating and our vision to be a "fintech with a banking license," we are moving from philanthropy to strategic value creation.
Leveraging our top ranking from Bangladesh Bank to set a new standard for responsible banking and stakeholder trust.
Infusing our "fintech" DNA into CSR, using technology as the primary mechanism for delivering social and environmental impact.
Our vision is executed through four interconnected pillars that guide every CSR initiative.
Integrating technology into the core of our CSR to scale impact, enhance efficiency, and showcase our innovation.
Consolidating resources into 2-3 high-impact, long-term signature programs for a powerful, unified social mission.
Proactively and transparently addressing our environmental footprint and tackling pressing national climate challenges.
Building deep, multi-year alliances with best-in-class NGOs and institutions to maximize our social return on investment.
We are launching three signature initiatives to bring our vision to life, each designed for long-term, scalable impact.
Leveraging technology to provide affordable, accessible, and quality primary healthcare consultations for underserved communities.
Equipping meritorious, underprivileged students with high-demand digital skills for the 21st-century economy.
A bold, scientifically-grounded initiative to tangibly address Dhaka's severe air pollution and close our climate data disclosure gap.
We recognize the gap between our Net-Zero ambitions and public data. We're turning this vulnerability into a strength by committing to full transparency and tangible action.
Commissioning a comprehensive, third-party audit of our GHG emissions to be made public by Q1 2026.
Launching "Project Green Dhaka" to execute a large-scale urban afforestation project addressing air pollution.
Funding an annual "Clean Air Tech Challenge" to develop local, low-cost environmental solutions.
A world-class strategy requires a robust framework for execution, oversight, and measurement to ensure sustained impact.
(Q4 2025)
Finalize partners, co-develop plans, establish M&E frameworks, and secure final budgets.
(Q1 2026)
Hold a public launch event for "City Cares 2030" and commence initial program activities.